Public relations people are monsters.
At least, that’s how journalists sometimes see them.
I’ve come to the realization that PR people, whether they’re helpful or terrible, can be summed up by the world of mythical ghouls and monsters.
Allow me to explain:
- Casper the Friendly Ghost: This is the PR person who is helpful to journalists. They’re there when you need them, and they do their job well.
- Vanishing Ghost: You think this PR person exists, but you can’t seem to find him. He responded to your email once, you think, but that might just be a figment of your imagination. Every time you call on the phone, someone answers, “He was just here. He’ll call you back.” Riiiight.
- Vampire: At first, this PR person was so normal. He was even a snappy dresser. But then he turned into something else. He began flying in your face, bothering you every day to see when the story would run.
- Scooby Doo: You’re not out to get him, but this PR person must have been burned by some bad experiences. He hides whenever you try to get near him. He thinks whatever you do, you’re out to trap him. Scooby Snacks may or may not work on him.
- Mummy: This PR person groans whenever he sees a journalist.
Have you ever dealt with PR people in any of these categories? Am I missing any?